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By: Abbote Earlington

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Thursday, 31-Jan-2013 09:42 Email | Share | | Bookmark
Good Quality SEO Blog Can Improve your Site’s Ranking

If you have little experience in developing websites and digital media, then the concept of search engine optimisation can be quite difficult to understand at first. Although there are many articles you can view online and books you can read about the subject, sometimes it is less time consuming and more beneficial to seek the help of an SEO company. Along with restructuring your URLS, creating backlinks and editing your content, experts may suggest that you create an SEO blog for your website. This blog can be used to publish posts which are related to the products you sell or services you provide. The idea is that your <a href=""><b>SEO blog</b></a> will feature keywords which are picked up by search engines, improving your rankings. If search engines recognise your content as unique, relevant and of good quality, they are more likely to rank you higher in keyword searches relating to your products.

Friday, 4-Jan-2013 13:59 Email | Share | | Bookmark
How an Effective SEO Company Works

Search engine optimisation is essential for online businesses that want to become successful, however many people struggle when it comes to improving it. SEO determines how easy it is for users to find, view and purchase products from your website. It is important that your business ranks well in keyword searches related to the products you sell. There are a number of ways you can improve your websites SEO, including URL restructuring, content writing, blogging and link generation. Some of these are more complicated than others and may require the help of an SEO company if you are unsure how to carry them out. The SEO company you chose will firstly perform a health check on your website to establish the areas where you are doing well and those that require improvement. They will be able to advise you on how you can improve your websites SEO in order to meet your goal of becoming the number one result on Google for your keywords.

Thursday, 13-Dec-2012 17:13 Email | Share | | Bookmark
Create Your Business’ Online Presence through Search Marketing

Over the last decade the world of marketing has changed dramatically. It has become essential for businesses to have an online presence, no matter what industry they come from. Online marketing is all about gaining traffic to your website within your targeted niche. Your marketing strategy should combine a mix of online and offline adverts as well as PR, SEO, brand awareness and search marketing. Techniques like search marketing will help to get your website higher up search engine results for relatable keywords. Search engines rank websites according to which they find the most relevant to specific keywords, guiding users to websites that they believe should be their first port of call. Your aim is to get your website to the number one spot for your keywords. Research has shown that 35% to 40% of users click on the first result they see, which is why number one websites gain the most inflows of traffic.

Monday, 3-Sep-2012 05:44 Email | Share | | Bookmark
The Pros and Cons in Hiring SEO Company Services

Setting up a website for your business can be quite an exciting time, but it can often feel a little disheartening when you are waiting for people to actually find your website, let alone purchase products from it. Improving your website’s search engine optimisation will help you to become more visible to users online. If you are unsure of how to go about doing this, you may benefit from the advice of an SEO company. Experts at these companies will be able to run checks on your website to evaluate how well it is functioning, and how ‘search engine friendly’ it is. Working with an SEO Company you will be able to learn how to improve your website’s SEO, by restructuring URLS, writing meta descriptions and producing quality content. Once search engines begin to recognise your website as being relevant and of importance, you will notice a steady influx of traffic on a more regular basis.


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